The magnificent diamond sculpture was the pinnacle of the ‘Diamonds of Tiffany’ experience in South Korea, embodying Tiffany & Co.'s dedication to luxury, elegance, and timeless beauty. This installation featured a 1.2-meter replica of a solitaire diamond, crafted to showcase its faceted, sparkling glory.

​

Understanding the audience's appreciation for both artistry and brand heritage, we created a four-minute choreographed light show. This sequence utilised external moving headlights and integrated LEDs, meticulously designed to bring the diamond to life in a mesmerizing display of light and movement. The choreography was tailored to enhance the diamond’s brilliance, capturing the essence of Tiffany’s craftsmanship.

 

The diamond sculpture was strategically suspended above authentic Tiffany jewellery, creating reflections within the sculpture’s moving facets. This interplay of light and jewellery added a glittering, kaleidoscopic effect, immersing the audience in a breathtaking visual experience that resonated with Tiffany & Co.’s iconic style.

​

The installation was designed to engage and captivate, building an emotional connection with the audience. It perfectly blended innovative technology and exquisite design, maintaining consistency with Tiffany's brand identity while delivering a unique and memorable experience. This approach ensured that the ‘Diamonds of Tiffany’ experience was not just seen but felt, leaving a lasting impression and deepening the audience's affinity for the brand.