Creative agency Edge Collective, approached me to create a memorable immersive experience for Magnum ice cream

for the launch of their new products for 2024 and 2025. Focusing on effective storytelling and engaging the younger generation, we aligned the project with Magnum’s core identity, values, and vision from concept through to installation.

 

We developed bespoke technology that provided each customer with a unique biometric reading, determining their personalised journey: either flying into the universe with Star Chaser or diving into the sun with Sun Lover. Collaborating with a sound designer Andrew Beaton , we crafted a unique and hypnotic narrative to enhance the experience.

 

This immersive journey ensured authenticity and consistency, creating a deep emotional connection and a sense of community among participants. By focusing on high-quality content and real-time adaptability, the experience not only elevated the product launches but also strengthened Magnum’s bond with their audience, fostering lasting memories and brand loyalty.