top of page

Draw Down

Yeo Valley / Pip Rush | Artwork | Vally Festival 

The "Draw Down" installation for Yeo Valley visually represents the crucial role trees and grasses play in our planet’s carbon cycle. This immersive light show brings to life the process of carbon sequestration, where carbon is absorbed by trees and grasses and locked back into the soil through their roots.

​

Aligning with Yeo Valley’s commitment to sustainability and environmental stewardship, I developed an installation that not only educates but also deeply engages the audience. The light show was designed to be both informative and captivating, illustrating the complex natural process in an accessible and visually stunning manner.

​

Using innovative lighting technology, the installation simulated the journey of carbon from the atmosphere back into the earth, highlighting the importance of maintaining healthy ecosystems. This dynamic visual representation helped convey the brand’s message of environmental responsibility and the critical role of nature in combating climate change.​

Draw down.png
bottom of page