top of page

‘The Diamonds of Tiffany’ 

Tiffany & Co | Sculpture | South Korea

Creative Agency - Holition

The magnificent diamond sculpture was the pinnacle of the ‘Diamonds of Tiffany’ experience in South Korea, embodying Tiffany & Co.'s dedication to luxury, elegance, and timeless beauty. This installation featured a 1.2-meter replica of a solitaire diamond, crafted to showcase its faceted, sparkling glory.

Understanding the audience's appreciation for both artistry and brand heritage, we created a four-minute choreographed light show. This sequence utilized external moving head lights and integrated LEDs, meticulously designed to bring the diamond to life in a mesmerizing display of light and movement. The choreography was tailored to enhance the diamond’s brilliance, capturing the essence of Tiffany’s craftsmanship.

 

The diamond sculpture was strategically suspended above authentic Tiffany jewelry, creating reflections within the sculpture’s moving facets. This interplay of light and jewelry added a glittering, kaleidoscopic effect, immersing the audience in a breathtaking visual experience that resonated with Tiffany & Co.’s iconic style.

The installation was designed to engage and captivate, building an emotional connection with the audience. It was a perfect blend of innovative technology and exquisite design, maintaining consistency with Tiffany's brand identity while delivering a unique and memorable experience. This approach ensured that the ‘Diamonds of Tiffany’ experience was not just seen but felt, leaving a lasting impression and deepening the audience's affinity for the brand.

Full side view of The Diamonds of Tiffany designed by Frankie Boyle Studio for Tiffany & Co
Birdseye shot of The Diamonds of Tiffany reflecting light, designed by Frankie Boyle Studio
The creative process - Frankie Boyle and her team assembling The Diamonds of Tiffany created for Tiffany & Co.
A close up of The Diamonds of Tiffany installation reflecting blue light through the glass. Designed by Frankie Boyle Studio

View More Artwork Frankie Boyle Studio

bottom of page