In collaboration with the Experimental Cocktail Group and Campari UK, I created an immersive installation at the Henrietta Hotel that invites guests into the enchanting story of the Negroni cocktail. This overhead light installation is designed to pull visitors into the heart of a mixing glass, capturing the essence of the Negroni in a visually captivating experience.

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The fluid mix of ingredients is translated into an overhead visual spectacle, immersing guests as they relax in the comfortable seating of the Henrietta. This pixel-mapped space features choreographed light animations that simulate the vibrant interplay of the Negroni’s ingredients, flavors, and spirit.

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Aligning with Campari’s iconic brand identity and commitment to craftsmanship, I worked with Observatory London to create captivating chasing animation sequences. These sequences brought the installation to life, transforming the space into a dynamic, sensory experience that reflects the artistry of the Negroni.

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This installation was designed to engage and captivate the audience, fostering a deep emotional connection to the Campari brand. The blend of innovative technology and artistic design ensured a seamless integration with the hotel’s ambiance, providing a memorable and immersive experience for guests.

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By focusing on storytelling, authenticity, and sensory engagement, this installation not only highlighted the beauty and complexity of the Negroni but also reinforced Campari’s reputation for excellence and creativity. The result was a unique and enchanting experience that left a lasting impression, deepening the audience’s appreciation for Campari and its storied cocktail heritage.